My current skillset is at the intersection of Design and (actual) Branding.
Using that my Practice allows me to create entities that have a clear vision.
What I learnt from Standup Comedy
I applied to Graphic Design
and then the river flowed towards Branding
Before I knew it, I had with me what one calls A Practice
I have designed processes, led a team of creatives, found ways to hire such creatives, pitched difficult things to management, and created timeless visual designs.
Debbie Millman introduced me to the world of Design and Branding
Massimo and Lella Vignelli taught me how to Design
Alina Wheeler and Marty Neumier the beauty of well-done brands
Al and Laura Ries real differentiation
Juran possibility for quality planning
In 2017 on the way to my Engineering Mathematics exam, I heard Steve Jobs on Soundcloud talk about doing great work and that the only way to do great work is to love what you do Since then, I have diverged from the well-trodden path In the years that followed, I have learnt a lot from the great masters and helped many others to do the same
Intuition has been my sole filter
Using which I have created Logos, Names, Interfaces, an entire Branding studio even.